Hi! I'm Lizzie
Founder of Only Curls London
We're on a mission to encourage curly haired people of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls.
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In 2016, with a budget of £500, we set up a website and produced our very first batch of curly towels.
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"Fed up with my own frizzy hair, and unable to find the perfect products and tools to embrace my curls. I decided there was a gap in the UK for a new curly hair brand, one that not only sold great products, but also offered guidance and curl support to customers. I took matters into my own hands and created Only Curls."
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7 years later, Only Curls is still a small, family run, company. The team are all mostly curly themselves, and are passionate about curly hair and helping others embrace their natural texture. We understand that curly hair is fragile and needs special care. The products have all been developed to suit the unique needs of curls, waves and coils.
We are 100% cruelty free and never test on animals
Only Curls is against animal testing on all our cosmetic products and ingredients. We have never tested on animals and do not use cosmetic materials that contain animal derivatives. All our cosmetic ingredients are 100% VEGAN.
“I bought this starter bundle not holding out much hope for my mega thick, bleached, frizzy wavy hair. How wrong was I? One use and I’m hooked.”
"I've tried so many products for my curly hair over the years and nothing has been quite right. Some products have worked for a day or two, but inevitably my curls would either turn to frizz or be weighed down and lose their shape... Until now!"
Hi from Lizzie!
